Let’s face it, the NHL gets kicked around really hard with its overall low TV ratings and the marketing team still hasn’t figured out all the pieces to market the league to increase more popularity in the game to a broader fan base. But when they took the game outside, the NHL really banked on additional revenue on its merchandise for the 2008 Winter Classic. According to the Pittsburgh Business Times, online sales of officially licensed NHL product, particularly the Pittsburgh Penguins rose in the month of December of 2007. The hockey league reported a 44 percent increase in sales online compared to the same time frame in 2006.

Now we know one of the reasons people got excited about the gear and the game itself was that it was played outside, but I still can’t figure out why they can’t take the roll-over effect from those fans and market the hell out of the All-Star game. The Winter Classic did feature one of the leagues brightest stars in Sidney Crosby, but the All-Star game will showcase the top talent from both leagues and with the best talent in the NHL on the ice the same day this should be huge month in online sales. Well we want you to get the best NHL All-Star gear available so be sure to check out buyNHLjerseys.com often and hopefully the NHL will soon see that their merchandise is in high demand and the sport isn’t dead after all.

Reebok 2008 NHL All-Star Sidney Crosby T-shirt

Reebok NHL 2008 All-Star Dream Hooded Pullover

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